Branding / Packaging / Illustration

Milk & Whiskers — A Playful Pet Brand World

Concept creation, illustration, and a full packaging system for a UK-born pet brand — bold characters, saturated color, and tactile print finishing.

Challenge

Position a new pet brand inside a noisy category — full of generic mascots, flat color, and copy-paste packaging.

We built a cast of illustrated cat characters with personality, set against saturated jewel-tones — the brand becomes a tiny world.

A scalable identity system — boxes, candles, socks, bags, stickers, and inserts all read as one brand at a glance.

The subscription mailer carries the full illustration system — every box becomes a collectible artwork on the doorstep.

Packaging Range

A deep ink-navy base lets the pink and green illustration sing across every face of the carton — designed to merchandise as a stacked set.

Deliverables

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