Digital Photography / Banner
Leather Pumps Creative Direction
Creative direction for a leather pumps collection — gloss, curve, and the shadow created the moment a heel meets the floor, translated into refined adult-business styling.
Challenge
Position a premium leather pump line for working professionals — sophisticated, simple, never overstyled — across product, lifestyle, and digital banners.
Solution
We built a single visual language across portrait, still life, and banner formats so the same campaign performs from EC product pages to performance ads.
Deliverables
- Creative direction
- Editorial portrait & product photography
- Banner system for EC and ads
- Seasonal campaign visuals
Results
- Unified visual language
- Higher CTR on product banners
- Premium adult-business positioning
Visual Gallery
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